Endpoint was a strategic design project I led with a dedicated advanced design team, to envision Nokia's future as part of the Microsoft family. We operated across the design, marketing and R&D organizations and set out to answer some key questions:
How can Nokia become a hardware platform of devices that support Microsoft applications across a range of form-factors, use cases and technologies?
What will make our future devices relevant? How might they change behaviors, how will they connect to people’s lifestyles, how will new interactions look and feel? And what are emerging technologies relevant to a 3-5 year innovation horizon and how should the business prioritize and integrate them?
To answer these questions my team explored a range of end-user scenarios, from entertainment to business applications, developed and emerging markets, and started to propose an ecosystem of form factors. We then explored technology roadmaps we could leverage to deliver target solutions for these scenarios, and with cues from the Nokia 'Core' identity, translated these solutions into design proposals.
The results helped direct Nokia's explorations into display sizes, battery technologies, HMI components, antenna solution, connectivity strategies etc. within the context of a focussed, user-led design vision.
