From 2011 through 2016 I led the Industrial Design team for Print at HP where we created a consistent, user driven, innovative design portfolio across multiple consumer segments and price points from sub $30 to $10k and above.
I built and developed a global design-system, processes and a team across San Diego, Vancouver, Shanghai and Singapore studios. My role helped sharpen end-user led creativity across Industrial Design, ecosystems, interaction design, service design, and IoT mobile apps.
We delivered against user insights, through iterative visualization, prototyping and testing, meeting users’ aspirations and enabling enhanced experiences. HP taught me how to deliver end-user delight within tight cost, manufacturing and supply chain constraints while delivering on 20-30 parallel hardware programs.
The result was a diverse portfolio with a consistent design language based on principles of 'Progressive, Harmonious, Iconic' that spanned colorful, ceramics-like forms for entry-level consumer products through to dynamic, functional design for high-end professional solutions.
