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As a global brand, generating $5bn in revenues across 16 countries on 3 continents, consistent messaging and identity is important for both internal and external audiences.
Working closely with the business and marketing teams, we started with a story; how our unique Freestyle platform benefits and engages consumers.
We built build a brand-value house on our three key values - Quality, Engagement and Choice And developed a tool for communication through media, content and hardware design.
Within the Coca-Cola system, this brand identity system (BIS) is enabling design to engage with marketing for campaigns and promotions.
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