Coca-Cola Equipment Identity​

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Since its birth in 1886 The Coca-Cola Company has led with iconic, disruptive, consistent design.  As a key touchpoint with users, equipment builds the brand through memorable, delightful experiences - and by delivering expanded choice, convenience and cold beverages it is great for business.

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I led the development of the Company's Equipment Visual Identity System across a network of in-house design, agency and internal stakeholders to set the design standards for cooling, vending and dispensing.

 

The resulting VIS is providing in-depth creative guidance for innovation, physical and digital experiences, CMF and product graphics. 

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