Coca-Cola Freestyle is an innovation platform for dispensing the Company's portfolio of brands, through a network of over 52,000 connected dispensers delivering 5.2 billion servings per year.
Freestyle drives our sustainability mission, enticing consumers towards alternatives to single-use packaging.
We focus on the ‘perfect pour experience’ by designing a pure white stage featuring a cast steel ice lever and highly refined cup rest, illuminated to highlight the iexperience. The complex demands of the lever, cup-rest, drip tray and liquid drain have been resolved in a disarmingly simple manner.
A focus on usability has made the design fast and easy to use. Beyond the 24” touchscreen the interface extends onto a round 'touch-to-pour' display. Featuring capacitive touch and haptic feedback, the user gets a highly sensorial experience as they hit pour.
